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Gender differences in using Facebook—preliminary analysis


Authors: Adriana Biernatowska, Julia Maria Balcerowska, Piotr Bereznowski


Abstract: The aim of the study was to examine gender differences in styles of using Facebook in order to see what motivates males and females when using social media. Different styles of using Facebook were proposed: Facebook as an integral part of life, Celebrities of Facebook, Gamers, Aware self-presenters, Fanpage members and Information seekers. Gamers do not differentiate Facebook users therefore it was not used in analysis. Previous studies showed that women more frequently than men spend more time than they intended on Facebook, sometimes feel addicted to Facebook, post public messages, post photographs, write private messages, use Facebook to follow the agenda and as a teaching resource. On the other hand men are more likely to use social media and Internet to dating purposes, make new friends, play games, discuss and learn about events. The sample consisted of 433 students (262 females, 171 males). The mean age of sample was M = 20.98 (SD = 2.64) Valid and reliable psychometric tools were applied. Hypotheses were partially confirmed. Females’ subjective time spending on Facebook was higher than males’. Females were more likely to treat Facebook as integral part of life, to be aware selfpresenters and information seekers than males. Moreover, number of Facebook friends showed considerable trend toward significance in favor of females. There were no gender differences observed in terms of time spending on Facebook, being celebrity of Facebook or being fanpage member. The results showed that gender is significant variable in terms of using Facebook. The potential role of personality should be investigated in future studies.


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Publ: Research and Development of Young Scientists in Poland. Humanities and social sciences

8 December 2018